The Social Chair Blowout Bar
Owner: Jessica and Matt Shields
Location: Fountains at Gateway, Murfreesboro, Tennessee
Project Delivery: Design-Build
Project Scope: Custom tenant interior build-out for this new retail business in Fountains at Gateway
Jessica and Matt Shields, Owners
When Jessica and Matt Shields relocated from Chicago to be closer to family, they couldn’t have picked a better time or place to open their brand new business concept: The Social Chair Blowout Bar.
The Social Chair’s interior is completely custom—from the décor to the furnishings to the cabinetry. Jessica and Matt looked at pre-fab materials and equipment and just weren’t satisfied. They felt their brand needed to be unique, and “off-the-shelf” furnishings wouldn’t live up to that. That caused some major delays, but the Dow Smith team, along with the custom cabinet builders, got it done.
The space includes a barnboard wall created in a herringbone pattern, custom industrial cabinetry, white leather chairs, and large mirrors, which altogether create a very clean look throughout. Polished metals and elegant lighting and countertops complete the unique look.
“Dow Smith’s timeliness and responsiveness was exceptional. We couldn’t have been happier with them, every step of the way.””
As businesses expand and evolve, the question of physical space inevitably arises. For many growing companies, the immediate thought might be to lease a larger existing property or renovate their current one. However, a compelling argument can be made for the strategic decision to build a new ground-up facility.